Posts made by arneetkaur

Understanding the distinction between organic and paid search traffic is vital for developing an effective digital marketing strategy. Organic search traffic refers to visitors who arrive at your website through unpaid search engine results. This type of traffic is driven by optimizing your website for search engines through techniques such as SEO, creating high-quality content, and acquiring authoritative backlinks. On the other hand, paid search traffic originates from visitors who click on advertisements displayed at the top or bottom of search engine results pages (SERPs). These ads are part of pay-per-click (PPC) campaigns where businesses bid on keywords to achieve prominent placement. While organic traffic offers long-term benefits and credibility, paid search delivers immediate visibility and can target specific audiences with precision. Employing a balance between the two strategies often yields the best results, combining sustainability with rapid reach.
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